CAMPAIGNS

Creating meaningful communications campaigns that connect audiences.

Throughout my career as a communicator I have participated in and led various marketing and communications campaigns that I am proud of. Below are just a few.

Water Smart Parents

Each year in July, the Lifesaving Society celebrates National Drowning Prevention Week. In 2023, we launched a new campaign to educate parents and caregivers on how to keep themselves and their children safe - anywhere, anytime and in any activity that involves water.

For this campaign I led the development of a new website, social media campaign and media relations campaign which included hosting a media event with partners including OPP, MAAD Canada, Parachute Canada, Toronto Police Marine Unit and the City of Toronto.

People of YU

While working at York University I had the pleasure of supporting the People of YU campaign. This was a chance to highlight members of the York community and the work they were doing at the University and beyond. For this campaign I interviewed changemakers and helped them tell their story through a first person narrative.

Here are the stories I worked on: